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    "modified": "2023-08-17T10:59:49",
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        "rendered": "La Grenoble, copacii iau locul panourilor publicitare"
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        "rendered": "<h5><strong><a href=\"https:\/\/wordpress.startweb.ro\/wp-content\/uploads\/2023\/08\/grenoble.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6187\" src=\"https:\/\/wordpress.startweb.ro\/wp-content\/uploads\/2023\/08\/grenoble.jpg\" alt=\"grenoble\" width=\"800\" height=\"378\" \/><\/a><\/strong><\/h5>\n<h5><strong>Grenoble este prima metropol\u0103 european\u0103 care a decis s\u0103 \u00eenlocuiasc\u0103 p<\/strong><strong>anourile publicitare cu arbori. Astfel, \u00een prim\u0103var\u0103, locul panourilor va fi luat de<\/strong><strong> 50 de pomi, <\/strong><strong>iar <\/strong><strong>contractele cu firma de publicitate \u015fi mobilier urban urm\u00e2nd s\u0103 fie sistate c\u00e2t de cur\u00e2nd, scrie<\/strong>\u00a0<span style=\"color: #339966;\"><strong><a style=\"color: #339966;\" href=\"http:\/\/www.lesechos.fr\/tech-medias\/medias\/0203960836341-grenoble-renonce-a-ses-panneaux-publicitaires-1067492.php\">lesechos.fr.<\/a>\u00a0<\/strong><\/span><\/h5>\n<p><!--more--><\/p>\n<p>Demontarea celor 326 de panouri publicitare de pe spa\u0163iul public va dura patru luni, suprafa\u0163a eliberat\u0103 ridic\u00e2ndu-se la 2.051 metri p\u0103tra\u0163i. Grenoble nu renun\u0163\u0103 \u00eens\u0103 definitiv la afi\u015fajul stradal.<br \/>\n[quote align=&#8221;center&#8221; color=&#8221;#999999&#8243;]Noul afi\u015faj va fi gratuit \u015fi destinat anun\u0163urilor culturale sau de interes public, iar panourile vor fi mai reduse \u00een dimensiuni,<strong> a explicat Lucille Lheureux, adjunctul \u00eens\u0103rcinat cu spa\u0163iile publice din Grenoble.<\/strong>[\/quote]<br \/>\nEric Piolle, primarul ora\u0219ului a spus c\u0103 scopul m\u0103surii este de a elibera spa\u021biul public \u0219i de a dezvolta \u00een paralel locuri care s\u0103 permit\u0103 ceta\u021benilor s\u0103 se exprime.<br \/>\nAlbert Asseraf, directorul de strategie al companiei de panotaj c\u0103reia nu \u00eei va mai fi re\u00eennoit contractul, sus\u0163ine \u00eens\u0103 c\u0103 ora\u015ful va fi, la r\u00e2ndul s\u0103u, privat financiar.<br \/>\n<span style=\"font-size: 13px;\">[quote align=&#8221;center&#8221; color=&#8221;#999999&#8243;]Odat\u0103 cu \u00eencheierea acestui contract, cet\u0103\u0163enii din Grenoble vor pierde 600.000 euro anual, dar \u015fi informa\u0163ii destul de utile, <\/span><strong style=\"font-size: 13px;\">a spus Asseraf.<\/strong><span style=\"font-size: 13px;\">[\/quote]<br \/>\n<\/span>Cifrele sunt contestate \u00eens\u0103 de Prim\u0103ria Grenoble:<br \/>\n[quote align=&#8221;center&#8221; color=&#8221;#999999&#8243;]Internetul face o concuren\u0163\u0103 serioas\u0103 panotajului stradal. \u00cen concluzie, banii pe care i-ar fi c\u00e2\u015ftigat municipalitatea din re\u00eennoirea contractului ar fi fost de patru ori mai pu\u0163ini, adic\u0103 150.000 euro anual, \u015fi nu 600.000 euro,<br \/>\n<strong style=\"font-size: 13px;\">a punctat primarul Eric Piolle.<\/strong><span style=\"font-size: 13px;\">[\/quote]<br \/>\n<\/span>Prin renun\u021barea la publicitatea stradal\u0103, Grenoble merge pe urmele\u00a0micului ora;\u00a0Forcalquier din Alpes-de-Haute-Provence, care a implementat o ac\u021biune similar\u0103 \u00een 2009.<\/p>",
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