Joi, 31 octombrie 2019, la MATER \u2013 Biblioteca de materiale, Splaiul Unirii 160, va avea loc \u201dEAT SMART -TRANZI\u021aIA BIO\u201d, conferin\u021b\u0103-reper pe tema produc\u021biei sustenabile de hran\u0103 \u0219i a risipei alimentare.<\/p>\n
\u00cen cadrul dezbaterilor celei de-a patra edi\u021bii EAT SMART vom \u00eencerca s\u0103 afl\u0103m cum vom avea un acces mai u\u0219or \u0219i sigur la alimente provenite din agricultura ecologic\u0103. Vom \u00eentreba autorit\u0103\u021bile, produc\u0103torii \u0219i distribuitorii de alimente cum ne pot ajuta pe noi, consumatorii, \u00een acest demers. Apoi, vom \u00eencerca s\u0103 afl\u0103m ce putem face la r\u00e2ndul nostru pentru a sus\u021bine aceast\u0103 ramur\u0103 agricol\u0103. \u00cempreun\u0103, vrem s\u0103 identific\u0103m cele mai bune solu\u021bii pentru o tranzi\u021bie spre o alimenta\u021bie sustenabil\u0103.<\/p>\n
Context local:<\/p>\n
Agricultura ecologic\u0103 din Rom\u00e2nia are \u00een ultimii ani o evolu\u021bie ascendent\u0103, at\u00e2t \u00een sectorul vegetal c\u00e2t \u0219i \u00een sectorul animalier. Potrivit datelor MADR, pia\u021ba bio din Rom\u00e2nia se situeaz\u0103 la 20 de milioane de euro, cu o cre\u0219tere anual\u0103 de 30%. Totodat\u0103, \u00een agricultura bio se \u00eenregistreaz\u0103 aproximativ 364.000 de hectare certificate \u0219i peste 10.000 de beneficiari.<\/p>\n
Potrivit unui studiu World Vision Rom\u00e2nia, peste 57% dintre responden\u021bii rom\u00e2ni spun c\u0103 dac\u0103 ar \u00eencepe o afacere \u00een agricultur\u0103, ar considera agricultura ecologic\u0103 o oportunitate.<\/p>\n
Conform studiului World Vision Rom\u00e2nia, percep\u021bia majorit\u0103\u021bii rom\u00e2nilor chestiona\u021bi este c\u0103 bio\/eco \u00eenseamn\u0103 produse de la \u021b\u0103ran, de la micul produc\u0103tor. Lucru nu \u00eentotdeauna adev\u0103rat.<\/p>\n
Exist\u0103 un mare grad de confuzie cu privire la produsele eco\/bio \u015fi produsele s\u0103n\u0103toase, dovad\u0103 fiind faptul c\u0103 77,79% declar\u0103 c\u0103 achizi\u021bioneaz\u0103 alimente bio, dar locul de unde cump\u0103r\u0103 cei mai mul\u021bi \u2013 87,98% \u2013 nu ofer\u0103 niciun fel de certificare de acest tip (din pia\u021b\u0103, de la \u021bar\u0103, de la v\u00e2nz\u0103tori ambulan\u021bi).<\/p>\n
EAT SMART aduce laolalt\u0103 reprezentan\u021bi ai autorit\u0103\u021bilor publice centrale \u0219i locale, ai societ\u0103\u021bii civile, precum \u0219i ai mediului de afaceri, reprezentat de principalii actori din domeniul FMCG, Retail, etc. Printre speakeri enumeram: Adrian Nicolaescu – Vicepre\u0219edinte Marketing, Comunicare \u0219i Sustenabilitate, Mega Image, Valer Hanca\u0219 – Director Comunicare \u0219i Corporate Affairs, Kaufland Rom\u00e2nia, Dorin Cojocaru – Pre\u0219edintele Asocia\u021biei Patronale Rom\u00e2ne din Industria Laptelui, Eugen Zbircea – Director Produse Ultra Proaspete, Auchan Rom\u00e2nia, Bibiana Stanciulov – Director General Sonimpex Serv Com, Ilias Papageorgiadis – CEO, MORE Group, Paul Kmen – Director General Adjunct, Agen\u021bia de Pl\u0103\u021bi \u0219i Interven\u021bie \u00een Agricultur\u0103, Claudiu Coad\u0103 – Director General Adjunct, Agen\u021bia pentri Finan\u021barea Investi\u021biilor Rurale, Dr. Dumitru B\u0103iculescu – Director Executiv Adjunct, Direc\u021bia Sanitar\u0103 Veerinar\u0103 \u0219i pentru Siguran\u021ba Alimentelor, Gabriel Diaconu – Administrator, Ferma Ecokult, Adrian Izvoranu \u2013 Pre\u0219edintele Casei de Comer\u021b Agroalimentar Unirea, Teodor Bir\u021b \u2013 Pre\u0219edintele Asocia\u021biei Administratorilor de Pie\u021be din Rom\u00e2nia, Ben Mehedin – Food an dFarming Communities Manger, Funda\u021bia ADEPT, Tiberiu Cazacioc \u2013 Antreprenor.<\/p>\n
EAT SMART – TRANZI\u021aIA BIO este cel de-al treilea eveniment din seria de Conferin\u021be Green Report din 2019, organizate \u00een parteneriat cu Ministerul Mediului.<\/p>\n
\u201cAcest sector este prioritizat prin Programul Na\u021bional de Dezvoltare Rural\u0103 (PNDR). Toate m\u0103surile destinate sprijinului agricol au diverse prioritiz\u0103ri sau chiar sprijin financiar suplimentar. Pentru perioada de programare 2021 \u2013 2027 \u00eenc\u0103 nu s-au semnat liniile directoare. S-au creionat dar nu sunt b\u0103tute \u00een cuie. Eu cred ca \u0219i pentru aceast\u0103 perioad\u0103 de creionare sectorul agricol ecologic va fi prioritizat\u201d, Claudiu Coad\u0103, director general adjunct, Agen\u021bia pentru Finan\u021barea Investi\u021biilor Rurale.<\/p>\n
\u201e\u00cen momentul \u00een care stabile\u0219ti o rela\u021bie foarte corect\u0103 \u0219i spui exact ce vrei, te duci de la ingrediente. Punem s\u0103m\u00e2n\u021ba pe c\u00e2mp. Control\u0103m tot procesul, ce se pune \u00een apa cu care se irig\u0103. Pentru c\u0103, \u00een final, clientul intr\u0103 \u00een Mega Image \u0219i \u00eentreab\u0103: \u00abCum este ro\u0219ia pe care eu o aleg, cum a fost f\u0103cut\u0103?\u00bb. A\u0219a c\u0103 vrem strict calitatea pe care o garanteaz\u0103 brandul. \u00cen acest moment am \u00een\u021beles c\u0103 trebuie s\u0103 \u00eei ajut\u0103m pe fermieri \u0219i controlul procesului a venit ca o chestie absolut corect\u0103\u201d, Adrain Nicolaescu, vicepre\u0219edinte marketing, comunicare \u0219i sustenabilitate.<\/p>\n
Despre Conferintele Green Report:<\/p>\n
Conferin\u021bele Green Report vin \u00een peisajul conferin\u021belor de business cu o abordare nou\u0103 \u0219i creativ\u0103, axat\u0103 pe rezultate. \u00cen acest sens, echipa Green Report schimb\u0103 \u201estandardul\u201c \u0219i aduce o abordare diferit\u0103: \u00een loc de un prezidiu monoton \u0219i prezent\u0103ri power point anoste, propunem dezbateri libere \u00eentre speakeri; \u00een loc de urm\u0103rirea ceasului p\u00e2n\u0103 la finalul evenimentului, dorim s\u0103 implic\u0103m activ publicul la dezbatere.<\/p>\n
Sponsor principal: Mega Image<\/p>\n
Sponsori: Auchan, Kaufland, Covalact Coca-Cola, Nespresso<\/p>\n
Parteneri: ARAM<\/p>\n
Partenerii media: Adevarul, Click! S\u0103n\u0103tate, Europa FM, Green Report, Rom\u00e2nia pozitiv\u0103.<\/p>\n
Partener mobilitate: NKO<\/p>\n
Asisten\u021b\u0103 juridic\u0103: bpv GRIGORESCU&\u0218TEF\u0102NIC\u0102 Pentru mai multe detalii privind \u201eEAT SMART\u201c, accesati www.greenreport-conferinte.ro.<\/p>", "protected": false }, "featured_media": 0, "template": "", "meta": { "_acf_changed": false, "site-sidebar-layout": "default", "site-content-layout": "", "ast-site-content-layout": "", "site-content-style": "default", "site-sidebar-style": "default", "ast-global-header-display": "", "ast-banner-title-visibility": "", "ast-main-header-display": "", "ast-hfb-above-header-display": "", "ast-hfb-below-header-display": "", "ast-hfb-mobile-header-display": "", "site-post-title": "", "ast-breadcrumbs-content": "", "ast-featured-img": "", "footer-sml-layout": "", "theme-transparent-header-meta": "", "adv-header-id-meta": "", "stick-header-meta": "", "header-above-stick-meta": "", "header-main-stick-meta": "", "header-below-stick-meta": "", "astra-migrate-meta-layouts": "default", "ast-page-background-enabled": "default", "ast-page-background-meta": { "desktop": { "background-color": "", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" }, "tablet": { "background-color": "", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" }, "mobile": { "background-color": "", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" } }, "ast-content-background-meta": { "desktop": { "background-color": "var(--ast-global-color-5)", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" }, "tablet": { "background-color": "var(--ast-global-color-5)", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" }, "mobile": { "background-color": "var(--ast-global-color-5)", "background-image": "", "background-repeat": "repeat", "background-position": "center center", "background-size": "auto", "background-attachment": "scroll", "background-type": "", "background-media": "", "overlay-type": "", "overlay-color": "", "overlay-opacity": "", "overlay-gradient": "" } } }, "categorie": [ 2707 ], "acf": [], "_links": { "self": [ { "href": "https:\/\/wordpress.startweb.ro\/en\/wp-json\/wp\/v2\/conferinte\/108443" } ], "collection": [ { "href": "https:\/\/wordpress.startweb.ro\/en\/wp-json\/wp\/v2\/conferinte" } ], "about": [ { "href": "https:\/\/wordpress.startweb.ro\/en\/wp-json\/wp\/v2\/types\/conferinte" } ], "wp:attachment": [ { "href": "https:\/\/wordpress.startweb.ro\/en\/wp-json\/wp\/v2\/media?parent=108443" } ], "wp:term": [ { "taxonomy": "categorie", "embeddable": true, "href": "https:\/\/wordpress.startweb.ro\/en\/wp-json\/wp\/v2\/categorie?post=108443" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }